How an Israeli startup plans to outcompete legacy Goliaths in the $27 billion TiO2 market
Following an accidental discovery, Israeli startup GreenTidio found a cleaner and cheaper way to manufacture the hidden ingredient
A hidden ingredient in daily life may be getting a cleaner, cheaper way to be made. GreenTidio is transforming the $27B global titanium dioxide (TiO2) market with what the company claims is the world’s only low-cost, green-manufactured white TiO2. A critical ingredient in paints, plastics, coatings, cosmetics and optical applications, TiO2 is essential to modern manufacturing, yet today’s production methods are energy-intensive, carbon-heavy, and increasingly difficult to operate profitably.
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